Point and Shoot: More Tips for Taking Professional Photos

Berbay recently blogged about how to take a professional photo, offering quick tips on how to dress, groom and pose to help you achieve a quality shot. Those are good pieces of advice to consider before taking a professional photo, but there are also many things to consider during the photo session. These factors are frequently […]

L.A. Wasn’t Built in a Day

About 20 years ago when I first worked in downtown Los Angeles, my office at Arthur Andersen was located across the street from the L.A. Public Library. There had been a fire in the library; the building was fairly damaged and the neighboring “park” had a tall fence around it.  Overall, it was an unkempt […]

Account Manager Megan Braverman Appointed Co-Chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society

Berbay Corp. Account Manager Megan Braverman has been appointed as the co-chair of the Jewish Federation of Greater Los Angeles’ Ben-Gurion Society (BGS).

The BGS is a group of young leaders within the Jewish Federation of Greater Los Angeles, an organization that seeks to foster a thriving local Jewish community through civic engagement, helping care for those in need and working to ensure the Jewish future.

The Last Naked Lady

Who is the last naked lady? Well, first, she’s not always a who; sometimes, she’s a what. Second, she takes many forms (sometimes even professional services marketing-related, I swear; bear with me). Most of all, the last naked lady is difficult to relinquish, though her relinquishment brings greater rewards than her possession. OK, OK—enough riddles. […]

The Real Professional-Organization Challenge

I was asked a question in a meeting with a prospective professional services firm yesterday—a question I’ve heard a number of times before, and that always puzzles me: “What trade or professional organizations should our professionals be involved in? Where should they be putting their time and energy to meet the people they need to […]