Marketing for All Ages

A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at an established firm, but has never been a rainmaker.  Now, however, with business slower at the firm, and she is facing the challenge of learning how to develop business. This was our question to her: […]

An Education in Marketing

Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed a portion of their success to their schooling and experience in secondary education.  One of these attorneys had studied secondary education as an undergraduate but never taught in a classroom; the second attorney taught high […]