In our webinar, “Switch to a Niche: Producing and Packaging Your Niche Practice,” Principal Sharon Berman discusses why segmenting your market makes for more effective marketing and how to develop your niche initiative with a broader marketing program.

December 2025: 10 Marketing and Public Relations Lessons from 2025
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now

