We are pleased to announce the addition of Shania Jackson to Berbay as Assistant Account Manager. In this role, Shania will work with Berbay’s Account Managers to facilitate marketing and public relations campaigns, including drafting pitches, developing media lists and maintaining website initiatives. Shania earned a B.A. in Strategic Communications from the University of North Texas.

September 2025: Public Relations in the Substack Era
With five million paid subscribers and site traffic surpassing CBS News and The Wall Street Journal, Substack’s reach is now