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If you or your firm has ever looked for external marketing support, you may have been puzzled by the available choices.

Seasoned lawyers, most often with small or mid-size firms, sometimes profess frustration at being left in the dust from a marketing perspective.

How much business is your firm willing to hand over to the competition if you do not consistently incorporate blogs and other social media outlets – LinkedIn, Facebook, Twitter and Google+ – into your marketing strategy?

The 3-D effects of a Universal Studios ride make you believe you are about to be devoured by a wild monster. Many professionals feel this way about marketing today – having to tame a beast with an increasing number of appendages, such as social media, and with a voracious appetite for content.

You may be hearing a lot about content marketing lately, but may not be clear as to what it is and why you need to make it part of your marketing now.

Do a Google search and you find that content marketing has many definitions, all of them with a common thread: providing informative and valuable material that attracts and engages your audience.

Changes in what is effective in marketing seem to happen today at the speed of light. Some concepts and vehicles, like Twitter, were in their infancy just a few years ago but have taken hold and are now pervasive. Others, à la MySpace, burned brightly but are now obsolete.