Obtain More Professional Speaking Opportunities
Berbay Marketing & PR helps professionals in law, accounting, financial services and real estate secure high-impact speaking opportunities that raise visibility and reinforce thought leadership. From keynote addresses to panel participation, we position you in front of target audiences such as trade and industry groups, professional associations, business conferences and in-house seminars to connect with key decision-makers and drive new business opportunities.
OUR CLIENTS HAVE BEEN FEATURED IN:
Thought Leadership
Positioning You As Expert Spokespeople
Speaking to target audiences allows professionals to showcase their expertise in front of prospective clients and referral sources and creates an opportunity to build relationships with them. This direct engagement is a strong business development tool that can attract new clients and foster connections with those who can refer you business.
Berbay has the resources and contacts to secure presentations for you before a range of audiences – trade and industry groups, professional associations, business conferences or in-house seminars. We have obtained opportunities as a keynote speaker, panelist or webinar participant.
BENEFITS
Why Speak At Conferences and Seminars?
Showcase Your Knowledge
By sharing knowledge and insights on specific issues, you are positioned as a thought leader and go-to expert in your respective practice area. You are also presenting your unique perspectives which can differentiate you from competitors. This can be the difference when prospects are choosing which firm to hire.
Position You as an Expert
Presenting at various events gives you the platform to discuss recent developments, trends and innovations in your industry, demonstrating your commitment to staying current. This active participation signals to your peers and potential clients that you are deeply invested in your field and eager to share valuable information, which can lead to further professional opportunities.
Increase Market Credibility
Regular speaking engagements help build a track record of reliability and expertise, which can be particularly valuable when clients or colleagues are seeking knowledgeable professionals. Additionally, being featured as a speaker in reputable forums adds to your professional portfolio, which can be leveraged in marketing materials, boosting your overall professional image.
Boost Name Recognition
You and your presentation are promoted by the organization via their website, social media, newsletters and more, which familiarizes attendees with your name and area of expertise. Speaking engagements can also attract media attention covering panelists and their topics, which helps to raise your profile. Consistent public speaking helps you to become a familiar name within industry circles, ensuring that when opportunities arise, your name is top-of-mind.
Generate New Business
Speaking engagements provide valuable networking opportunities for lawyers to connect with potential clients and referral sources within their market. It gives you the chance to have important face-to-face interaction before, during and after your talk. You are also able to forge new connections and expand your professional network with contacts you may not typically cross paths with or have had difficulty getting in front of otherwise.
Enhance Marketing Reach
By promoting your participation through your firm’s various channels such as your website and social media, and leveraging in the media, you can reach a broader audience. Additionally, you can repurpose the material from your speeches into bylined articles, blog posts and other content to maximize your exposure. One abstract can also be modified to pitch other organizations and secure additional opportunities.
Speaker Placement Services
Identify the Right Industry Speaking Platforms
We work with you to build a targeted database of conferences, associations and industry events aligned with your expertise and business development goals. Our team researches relevant organizations, identifies upcoming programs and reviews speaker submission guidelines and deadlines. This ensures we focus on opportunities where your insights will resonate with the right audiences and support your firm’s long-term visibility.
Pitch Speaking Engagements
Develop Keynote Proposals That Win Speaking Slots
Based on research and interviews with your team, we develop compelling presentation topics and abstracts designed to capture the interest of event organizers. We manage outreach to program directors and conference coordinators, positioning your professionals as knowledgeable and engaging speakers. Because many conferences plan months in advance, we maintain ongoing follow-up to keep your submission top of mind.
Strategic Visibility
How We Amplify Your Speaking Reach
The marketing reach for speaking can be enhanced and extended by publicizing through your firm’s various channels and leveraging in the media. Here are a few of the ways we promote your engagement:
Content Marketing
Speaking engagements often become valuable thought leadership. We develop blog posts, articles and other content based on your presentation topic, allowing your insights to reach audiences who were unable to attend.
Email Marketing
Your speaking engagement becomes an opportunity to connect with your network. We announce upcoming presentations through your newsletter and follow up with recaps, key insights or invitations to continue the conversation.
Website Optimization
We feature speaking engagements on your website to reinforce your industry leadership. This may include announcing upcoming presentations, adding engagements to your professional bio and publishing related articles or summaries.
Targeted Social Ads
When appropriate, we extend reach through targeted advertising on LinkedIn, Meta platforms including Facebook and Instagram, and YouTube. Promoted posts help your webinar presentations reach relevant professionals beyond your existing network.
Develop SPEAKING Materials
Create Presentations That Showcase Your Expertise
Once a speaking opportunity is secured, we help ensure your presentation reflects the quality and professionalism of your firm. Our team advises on presentation structure, messaging and supporting materials such as slides, handouts or talking points. The goal is to create a clear, engaging presentation that communicates your expertise while delivering meaningful value to the audience.
Event Support and Follow-Up
Maximize Visibility & Connections From Every Event
Speaking engagements often create valuable opportunities for relationship building and business development. Rather than just showing up to give your presentation and heading back home, we ensure you’re maximizing your time and making connections with the right people. We also recommend strategic follow-up to nurture new relationships and extend the impact of the event.
