West Coast offices of an international New York-based law firm.

Industry

Legal Services: Law Firm

Client:
West Coast offices of an international New York-based law firm.
Challenge:
Increase visibility in Southern California’s legal and business markets.
Our Work:
We worked with specific law firm practice groups on an on-going basis to implement marketing plans; attracted media attention though intriguing articles and story ideas; positioned the law firm partners as expert spokespeople; obtained speaking engagements; secured relevant rankings; and created memorable marketing materials.
Value:
The law firm reaped benefits from the following:

  • Accountability – Our continuous follow up ensured that there was steady progress.
  • Third party validation — The resulting body of work – articles, media quotes, profiles, speaking engagements, etc. – delivered third party validation and showcased the law firm’s work and expertise.
  • Showcasing expertise– Articles, profiles, rankings, etc. showcased the law firm’s work and expertise.
  • Leveraging – Using material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.
Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com


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