Legal Services: Law Firm
West Coast offices of an international New York-based law firm.
Increase visibility in Southern California’s legal and business markets.
We worked with specific law firm practice groups on an on-going basis to implement marketing plans; attracted media attention though intriguing articles and story ideas; positioned the law firm partners as expert spokespeople; obtained speaking engagements; secured relevant rankings; and created memorable marketing materials.
The law firm reaped benefits from the following:
- Accountability – Our continuous follow up ensured that there was steady progress.
- Third party validation — The resulting body of work – articles, media quotes, profiles, speaking engagements, etc. – delivered third party validation and showcased the law firm’s work and expertise.
- Showcasing expertise– Articles, profiles, rankings, etc. showcased the law firm’s work and expertise.
- Leveraging – Using material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.