Many of our professional services marketing clients do not know the importance of having an online presence. We used the professional social-networking site LinkedIn to create a company profile for one of our law firm clients. We then gave them a quick tutorial, and once they felt comfortable, they started participating in the question-and-answer section. This resulted in increased online visibility for this law firm marketing client and positioned them as an expert in their field. I’m Lauren Shore, account manager at Berbay Marketing & PR, a Los Angeles public relations firm specializing in marketing for professional services.