Video Transcript: Lauren Discusses E-Newsletters for Professional Services

I’m Lauren Shore, account manager at the Southern California PR firm Berbay Marketing & PR Our professional services marketing clients frequently ask if it makes sense to send out e-newsletters. E-newsletters are a cost-effective tool for marketing a professional service and useful for staying in front of your clients, prospects and referrals. When done right, your newsletter can give you the ability to track in real-time who opens your emails and what articles are read. As irreverent spam emails seem to have become the norm, e-newsletters are still a great way to keep people apprised of your firm’s successes while re-publishing your articles, media quotes and more.

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