Whether in real estate marketing, financial services marketing or law firm marketing, it’s important to consistently stay in front of prospects and clients in order to maintain mind-awareness. One way Berbay has found effective is taking Berbay articles on, for example, PR for business, and turning them into mailers to be sent to our database. An additional step can be to personalize the mailing with a quick note to the recipient. This often sets the B-to-B marketing piece apart from the rest of the mail. Providing useful information that also includes your services and how to contact you can be a powerful professional services marketing tool to get your contact markets to take notice. I’m Cindi Goldstein, administrative assistant at Berbay, a Los Angeles marketing and consulting firm specializing in marketing for attorneys, financial services marketing, marketing for real estate companies and more.