Video Transcript: Beth Explains How to Expand the Life of Your By-lined Article

A litigation firm, one of our law firm marketing clients, asked us to place an article in a widely read industry publication as a business to business PR tactic. We were able to quickly secure interest with the editor, and project-managed the article through to publication. We then worked with the client to develop a hard-copy reprint to mail to their legal database. The client received several calls from prospects asking for in-house presentations on the same topic. As a result, the client was able to meet face-to-face with prospects and further develop working relationships. I’m Beth Miller, senior account manager with Berbay Marketing & PR We’re a Los Angeles PR firm specializing in marketing for professional services, including B-to-B marketing and law firm marketing.

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310) 736-6025 Fax: (310)-914-4201 • info@berbay.com


© Berbay Marketing & Public Relations 2017 All Rights Reserved.