A litigation firm, one of our law firm marketing clients, asked us to place an article in a widely read industry publication as a business to business PR tactic. We were able to quickly secure interest with the editor, and project-managed the article through to publication. We then worked with the client to develop a hard-copy reprint to mail to their legal database. The client received several calls from prospects asking for in-house presentations on the same topic. As a result, the client was able to meet face-to-face with prospects and further develop working relationships. I’m Beth Miller, senior account manager with Berbay Marketing & PR We’re a Los Angeles PR firm specializing in marketing for professional services, including B-to-B marketing and law firm marketing.