Video Transcript: Megan Discusses Advantages of Search Engine Optimization

One of our financial services clients was hesitant about using online professional services marketing tactics like search-engine optimization and pay-per-click because they didn’t really understand how it worked or how it could potentially generate leads. What they did know is that when they searched for keywords specific to their services on Google and Yahoo, they weren’t coming up on the first five pages—but they were finding their competition. The search engine optimization and pay-per-click campaigns enabled them to successfully increase their position on search-engine sites, as well as increase the traffic to their website. I’m Megan Braverman, an account manager at Berbay Marketing & PR We’re a Los Angeles PR firm specializing in marketing for professional services, including everything from marketing for real estate companies to marketing for lawyers.

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