Sharon: How do you track marketing results? Tracking marketing results can be notoriously hard to do, but you want to know where your leads are coming from. Capture as much data as possible. When you talk with a prospect, ask them how they heard about you and then track the information. It can be on something as simple as a tick sheet and then every so often, go back and look at the results globally. That information’s going to tell you where you want to put more marketing dollars.