The Truth About PR: What to Expect and Not Expect: 2012 Newsletter-Issue 06


The Truth About PR: What to Expect and Not Expect

By: Sharon Berman
Published: Rain Today

Several years ago, I asked a professional services firm about the progress of the public relations (PR) program it had embarked on a year earlier. They told me they had stopped the campaign after only six months because it wasn’t working, adding, “You know. They got us a few quotes.”

Contrary to that firm’s perception, PR (being interviewed by and quoted in the media, profiles about you and/or your firm, and articles that bear your byline) has an integral role in a professional’s marketing program. But it takes time and effort, and there are limits to the extent that PR can move a business forward. Therefore, when evaluating a prospective PR campaign, you should be clear on how the program will work and what it will achieve.

Continue reading The Truth About PR: What to Expect and Not Expect.

Download a printable PDF of The Truth About PR: What to Expect and Not Expect.


Maximizing the Marketing Value of Your Speaking Engagements

Speaking engagements provide you with a terrific opportunity to showcase your expertise and make yourself memorable; however, professionals sometimes overlook the steps that can help them maximize the marketing value of these occasions.

 

Watch Senior Account Manager Beth Miller discuss how to create value through speaking.


Recent Berbay Marketing & PR Projects

  • For a real estate attorney, we facilitated his obtainment of an AV-rating from Martindale-Hubbell.
  • For an intellectual property law firm, we obtained extensive coverage of a copyright infringement lawsuit in top entertainment media, including Billboard.com, Rolling Stone, The Hollywood Reporter and MTV.com.
  • For a medical malpractice firm, we obtained media interviews with The Los Angeles Times and others for a wrongful death case.
  • For an insurance brokerage firm, we obtained media interview opportunities regarding the importance of having the right homeowners’ insurance coverage during the summer season.

 

 

About Berbay Marketing & PR

Berbay Marketing & PR is a marketing and public relations firm specializing in working with professional service providers including law firms, real estate, finance, accounting and other professional services businesses. We’re marketing and public relations specialists who take marketing “hows?” and turn them into “wow!” results.

Please visit www.berbay.com to read more about marketing your professional services. If you’d like more information about any of our marketing and public relations services, please call (310) 405-7345 or email berman@berbay.com.

Berbay Corp | 2001 S. Barrington Ave | Suite 305 | Los Angeles | CA | 90025 | www.berbay.com

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com


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