A strong business-to-business public relations initiative is an imperative for survival in today’s competitive market. Law firms that lack a sound strategy for communicating their message are missing out on valuable opportunities to attract business.
For your current clients, tailor your message to validate and reinforce their decision to retain your services. For prospects, structure a message that positions your attorneys as credible, talented and experienced professionals. Your future clients must have a clear picture of who you are, what you do and, most importantly, what you can do for them.
Effective law firm public relations strategies often capitalize on a keen understanding of all the relevant issues. Once your law firm has identified the audience that is in need of your field of expertise, your next step is to develop an understanding of their primary “pain points.” Offering valuable insights into the specific problems your prospects are facing is the foundation of relationships that engender trust and, ultimately, loyalty. Law firm public relations is most compelling when it resonates with your targets on a personal level. You will enhance the credibility of your firm by addressing the issues that matter most to them.
Another effective method to generate visibility and positive exposure for your firm is “trend commentary.” How is it accomplished? Law firm public relations practitioners collaborate with your firm’s executives to identify key thought-leadership platforms that reflect current business trends and the firm’s expertise. These platforms are then shaped to focus on the needs of the target segment and pitched to the media.
You need a partner with experience in successfully structuring and executing these high-level business public relations campaigns. Berbay Marketing & PR will handle your law firm business development, marketing and public relations efficiently and effectively to ensure your firm’s success. For more information, visit www.berbay.com.