Alex: The social media apply to me. There isn’t a professional today who wouldn’t benefit from having a social media presence. While you don’t need a profile on every social media site, we do recommend Linkedin for every professional. Facebook, Twitter, blogs and YouTube all have a place, but they may not be relevant for you. You may be resistant to social media, but many professionals are already on it. Get on top of your social media game and stay competitive in your field.