Reprints and Eprints: Harnessing the Power of Third-Party Validation

By: Sharon Berman,

Published: The Leadership Exchange, Greater Los Angeles Chapter – Association of Legal Administrators

Publishing articles and being quoted by the media as an expert resource are highly effective marketing strategies because they bestow

Sharon Berman is principal of Berbay Marketing & PR, a marketing consulting firm specializing in working with professional services firms. She can be reached at berman@berbay.com.
The firm’s website is www.berbay.com.

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