Real Estate Law Firm

Industry

Legal Services: Law Firm

Client:
Real Estate Law Firm
Challenge:
Level the playing field by getting attorneys and the firm on the same rankings and lists as its larger competitiors.
Our Work:
This boutique real estate firm represented clients in high profile deals at a level on par with big firm competitors.  We identified potential real estate and legal rankings and lists.  For each nomination, we interviewed the attorneys, drafted the nomination and prepped them for any follow-up interviews.  We secured rankings on top surveys and lists including Chambers (which the client had not been aware of), Real Estate Southern California, Los Angeles Business Journal, Daily Journal and California Real Estate Journal.
Our client benefited from:

  • Reinforced credibility – Having the third-party validation that comes from inclusion on a list reinforces credibility.
  • Leveling the playing field – When attorneys from smaller firms are listed on the same lists as their large-firm counterparts, it levels the playing field.
  • Enhanced visibility – Rankings on lists increases a firm’s visibility and contributes to top-of-mind awareness.
  • Opportunity for leverage – Being included on published lists creates opportunity for increased visibility such as developing a press release for the firm website; including an announcement in firm newsletters, emails and marketing materials; and adding to attorney biographies.
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