Public Relations Advertising

Megan: What is the difference between advertising and public relations?  Advertising is space that you’ve purchased with the media, whether prints, online or broadcasts, while public relations, reporters and editors are writing about you without you having to pay them.  With advertising, you can control your messaging because they’re creating the communication.  With public relations, you can’t control how it appears.  Being quoted in the media gives you third party credibility.

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