Mid-Sized Accounting Firm

Industry

Financial Services

Client:
Mid-Sized Accounting Firm
Challenge:
Generating qualified leads from privately held businesses.
Our Work:
We implemented a cold-calling lead generation program to generate appointments with qualified targets. We developed the target list, interviewed, selected and trained the telemarketer, drafted the script and monitored the results.
Value:
The firm reaped benefits from the following:

  • Appointments set with qualified prospects – We increased the number of leads generated and appointments set with qualified prospects.
  • Increased the number of new clients – A number of prospective clients were converted to clients and remained clients of the firm for several years.
  • Increased the number of prospective clients in the pipeline – Keeping the pipeline full is a critical aspect of generating future clients. The program introduced the firm to potential future clients.
Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com


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