Mid-Sized Accounting Firm


Financial Services

Mid-Sized Accounting Firm
Increasing the firm’s visibility and reinforcing its credibility
Our Work:
We worked with selected partners to “package” their expertise and position them as resource to the media for background or expert commentary, story ideas, and by-lined articles. We also obtained speaking opportunities at financial service firms that served as referral sources.
The firm reaped benefits from the following:

  • Enhanced visibility – A steady stream of articles, interviews, and profiles, increased the firm’s visibility and reinforced its key-player status in financial services
  • Reinforced credibility – Third-party validation resulting from speaking, and media attention emphasized their credibility and top-market positioning in financial services
  • Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.
Berbay Marketing & PR