Expanding top-of-mind awareness and name recognition of financial services.
We attracted media attention with enticing article and story ideas; placed bylined articles; positioned firm management as expert spokespeople; obtained high profile speaking engagements; and, secured relevant rankings.
The firm reaped benefits from the following:
Enhanced visibility – A steady stream of articles, interviews, and profiles, increased the firm’s visibility and reinforced its key-player status in financial services
Reinforced credibility – Third-party validation resulting from speaking, and media attention emphasized their credibility and top-market positioning in financial services
Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.