In an interview with the Los Angeles Daily Journal, Account Manager Megan Braverman discussed the rise in law firms implementing search engine optimization (SEO) and pay-per-click campaigns to drive business.
Ms. Braverman said that interests in SEO have increased because law firms have seen their “early adopter” competitors generate leads from online advertising campaigns and are now looking to use these advertising strategies for themselves. She went on to comment, “a few years ago, it was really brand new to everyone and people weren’t sure how to use it. The difference we’re seeing in the past 6 to 12 months is that people are starting to be more interested and want to implement it for their own website.”
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