Develop sales manuals for luxury resort in Mexico.
Through on-site interviews with sales professionals in Mexico, we identified key selling points and buyer values. We drafted sales reference manuals to be used at the resort, as well as by real estate and travel agents.
Our client benefited from:
Identifying “buyer values” – Our interviews pinpointed the decision-making criteria potential buyers used in choosing a resort vacation home.
Standardized material – The sales material created a standardized foundation for communicating the benefits of investing in and using a second home in Mexico.
Enhanced selling opportunity – The sales manuals showcased the property’s assets so that the sales professionals could fully communicate the benefits of the resort.
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