Interim Marketing Staffing
Develop an annual direct mail campaign as unique as Berbay’s.
We project managed, developed concepts and oversaw the creative team for this four-piece direct mail campaign.
The firm received value from the following:
- Differentiation – Elegant, yet attention-getting direct mail pieces broke through the clutter and differentiated the firm.
- Top-of-mind awareness – Quarterly mailings maintained top-of-mind awareness.
- Reinforced messaging – Also used as “leave-behinds,” the brochure legitimized the company and reinforced its messaging.