Sharon: What does turning how into wow mean? Turning how into wow is something that we do at Berbay. Clients come to us with how marketing questions: “How do I get my phone to ring? How do I make my marketing more effective?” And our job is to bring wow results. “Wow, that was great. I can’t believe the results we got. Wow, I can’t believe the feedback we received.” It’s our job at Berbay to take how questions and turn them into wow results.