In a competitive landscape teeming with law firms that all promise the finest representation, what are your prospective clients to do? How are they to choose and, more importantly, how are they to choose you? The key is to stand out from the crowded marketplace by being the obvious choice for legal assistance. Becoming that conspicuous choice depends on good law firm branding.
Your branding message should reflect the way you would like your clients and prospects to perceive your product offering. A successful law firm branding initiative will differentiate you from rival companies, by showcasing those exceptional attributes your firm possesses. Effectively packaging these positive indicators will turn prospects into clients, and clients into repeat business and referral sources.
Your new brand may revolve around price, size, practice areas, specialties offered, market presence, response time, experience, know-how, a robust client list or any combination of these attributes. For your branding efforts to be successful, these distinguishing factors must be honest, relevant, verifiable and unique enough to parlay into a compelling law firm public relations campaign. Advertising slogans will develop from your brand, not the other way around.
Abandon any misconceptions you may have that branding is a time-consuming and expensive exercise, suited only for large law firms. Online marketing, including search engine optimization, is one of the most valuable tools to raise brand awareness and generate publicity. The Internet is cost-effective, results-oriented, far-reaching, accountable and an ideal medium to communicate the re-positioning of your brand.
A strong law firm branding plan sends a clear message to the market, attracts more business and leads to high profits. With an established track record of law firm marketing success, Berbay Marketing & PR is the smart choice to spearhead your branding strategy. For more information, visit www.berbay.com.