Second Quarter Marketing Checklist: 2012 Newsletter-Issue 04


In This Issue

Second Quarter Marketing Checklist

Social Media in 10 Minutes a Day: Part 2

Mid Year Marketing Accelerator Webinar

Litigation Public Relations

Recent Berbay Marketing & PR Projects

Berbay works with professional services firms to increase their visibility, reinforce their credibility and generate leads. Our recent work includes:

–We managed the public relations related to a high profile lawsuit, obtaining extensive coverage in print and broadcast media.

–For a client marketing to law firms, we secured several MCLE speaking engagements in-house at law firms.

–For a client without an online presence, we created a website with new practice area copy, attorney bios and news showcasing the firm’s work.

–Professional services clients were quoted or had articles placed in the Wall Street Journal, Daily Journal, Claims Management and Construction Today.

Litigation Public Relations

For more than 16 years, Berbay Marketing & PR has worked with attorneys to manage litigation media relations. Whether creating media visibility for a lawsuit filing, publicizing a trial or settlement, or minimizing the media impact of a negative situation, we have the experience and expertise necessary to successfully manage the process.

Read more.

Second Quarter Marketing Checklist

By: Sharon Berman
Published: The Recorder

As professionals, we are so focused on what’s in front of us that it can be hard to believe we are already in the second quarter of 2012. The beginning of the second quarter, however, is a good time to stop, take a breath, look back at the first quarter’s marketing results, and determine what, if anything, needs to be adjusted in order to improve.

At this time of year, you have two significant advantages – a quarter of data to give an indication of this year’s opportunities and challenges, and if you haven’t yet built momentum, it’s time to adjust and make things happen. You can use the data as a guide to what’s working and what’s not and where the gaps are. If things are heating up, you can use the first quarter momentum as a springboard to make this a great year.

The following can help you evaluate your marketing plan to date and determine next steps.

Evaluate the results of your first quarter marketing in terms of number and quality of leads. The ability to evaluate this information underscores the need for a mechanism to capture your lead-generation results – not just those for new business. If you don’t have a system in place, start with an Excel spreadsheet and commit to keeping track of your leads. Ideally, this should be done on a firm-wide basis. Do the same for your sales efforts; tracking prospects who have become clients

Continue reading Second Quarter Marketing Checklist.

Download a printable PDF of Second Quarter Marketing Checklist.

Social Media in 10 Minutes a Day:

Part 2

By: Megan Braverman

Recently, we shared an article, “Launch Your Social Media Presence in One Day,” discussing how to establish a presence on both LinkedIn and Facebook. We provided some simple steps to get you started. Now that you have your profiles setup, this article will help explain how to maximize your so­cial media to enhance your rainmaking efforts in as little as 10 minutes a day.

We are all very busy and can be over­whelmed by large daunting tasks like participating in social media. However, by only spending 10 minutes each day (no more, no less) you can take your social media to the next level.

LinkedIn: Maximizing Your Profile

Keep it Simple, Be Thorough, Be Consistent

Simplicity, consistency, and depth are criti­cal when building your LinkedIn profile. For instance, post a picture of yourself that you use consistently across all social media sites and use your full name so that it’s easy for people to find you. Your profile should reflect your biography and work experience to its fullest. Provide details that completely explain your responsibilities and clientele in your current occupation and, when describ­ing previous employment, include all the industries in which you have experience as well as services you’ve offered.

Continue reading Social Media in 10 Minutes a Day.

Download a printable PDF of Social Media in 10 Minutes a Day.

Check Out Berbay’s Recent Blog Posts

Howard S. Stern on Real Estate

Listen Up!

Adam Corolla’s Take on Lawyers

Visit our blog to read all of our professional services marketing blogs.



About Berbay Marketing & PR

Berbay Marketing & PR is a marketing and public relations firm specializing in working with professional service providers including law firms, real estate, finance, accounting and other professional services businesses. We’re marketing and public relations specialists who take marketing “hows?” and turn them into “wow!” results.

Please visit to read more about marketing your professional services. If you’d like more information about any of our marketing and public relations services, please call (310) 405-7345 or email

Berbay Corp | 2001 S. Barrington Ave | Suite 305 | Los Angeles | CA | 90025 |

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 •

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