2012 – Issue 03: Getting Through the Door


In This Issue

Getting Through the Door

Launch Your Social Media Presence Now

New Service Line: Obtaining MCLE Presentations

Recent Berbay Marketing & PR Projects


New Service Line:

MCLE-Accredited Speaking Opportunities in Law Firms for Professionals Who Market to Lawyers

You Teach. Lawyers Learn.
Everyone Benefits.
Berbay Marketing & PR has announced a  new program obtaining
MCLE-accredited presentation  opportunities in law firms for professionals whose business  comes from attorneys. This  program allows professionals  who regularly work with attorneys to share their expertise with their target audience and provide MCLE credits at the same time.

Attorneys benefit by accruing Bar-required MCLE credits  without leaving their building.”This service is designed for professionals who need to be credible and visible to the lawyers who refer work to them or engage their services on behalf of clients,” said Sharon Berman, Principal of Berbay Marketing & PR “Through this program, participating experts bypass the onerous steps of obtaining these engagements, and spend their time giving the presentations, not hunting them down.”

Making what can be an arduous process simple, Berbay facilitates the application process to certify your presentation with the State Bar, identify law firms and MCLE decision-makers, generate and gauge interest, help develop presentations, and coordinate presentation schedules and certification requirements. Berbay also helps professionals with post-presentation marketing.

View a printable PDF of our MCLE Service Line One-Sheet to learn more.


Recent Berbay Marketing & PR Projects

Berbay works with professional   services firms to increase their   visibility, reinforce their credibility   and generate leads. Our recent   work includes:

  • For a high profile case with national media interest, we arranged a press conference within hours. The client received broadcast, print and online coverage.
  • We obtained placement for a client’s article then repurposed the topic, and obtained a webinar opportunity directed to their key market of human resource directors.
  • We pitched an opportunity and obtained a meeting with a desired media outlet. The firm was profiled one month later.



By: Sharon Berman

Published: The RecorderEditor’s Note:While it refers to attorneys, this article applies to all professionals.In my work, I meet seasoned lawyers who are world-class at what they do, but who shy away from networking, reluctant to enter a venue to mingle with unfamiliar people. For this reason, while they may want to penetrate a certain industry, these professionals find reasons not to attend an industry-related conference. Similarly, they may be interested in meeting and networking with professionals who can refer them business, but they are simply too uncomfortable in these situations to attend valuable meetings and mixers.

Most of us have these same feelings to some degree. Occasionally, I meet that unusual person who really thrives on walking into a room of people they’ve never met before, but that really is the exception. The people who look like naturals are usually those who have learned techniques that help them ease past their mental barriers. Putting these into play, we can learn how to move past the anticipation of being uncomfortable that can keep us from attending business development meetings and events.

Over the years, I have learned techniques to go beyond my comfort zones. In addition, attorneys and other professionals have shared with me the obstacles they’ve encountered and what they have done to overcome them. While it’s important to know how to network, it’s critical to learn how to take the initial steps to go to places where such networking can happen.

Play to Your Strengths

Know yourself. Assess and leverage your strengths, and play to them. For instance, if you are a morning person, then focus on breakfast or lunch meetings. If your energy is higher later in the day, consider lunch or evening events instead. It’s difficult enough to push past your comfort zones without adding the challenge of going against the grain of who you are. This doesn’t mean that if you are a morning person and want to target a group of, let’s say, food-industry professionals who have dinner meetings, you shouldn’t try to get there. However, when you have a choice, align your activities with your strengths.

Continue reading Getting Through the Door.

Download a printable PDF of Getting Through the Door.


Launch Your Social Media Presence Now

Part 1 of Berbay’s Social Media Series

By: Megan Braverman
You may be among the many professionals who want to incorporate social media into your marketing plan, but don’t know where to start. Social media remains terra incognita for many professionals. If you’re wondering why you should do it, don’t know where to begin, or are reluctant to invest the time, you’re not alone. With this in mind, we’ve created a series of articles illustrating how to effectively use two of the most popular social media sites for business: LinkedIn and Facebook.

In this article, we will guide you through the process of establishing a presence on both LinkedIn and Facebook. All you need to begin is a resume and the ability to send emails. Below are some simple steps to help you get started.

LinkedIn: Creating Your Profile

Create Your Account

Go online to www.LinkedIn.com and open a free account by creating a username and password. Then, complete the information in the profile screen. Having your resume, CV, or biography handy will make the process even more straightforward. If you’re confused about these initial steps, ask a colleague, friend or family member who already has a LinkedIn profile. With just a few minutes of guidance, you’ll get the hang of it.

Add a Headline

It’s important to add a headline by your name to help optimize your profile and make it easier for people to find and identify you. To edit your headline, click on “Profile”, then the “Edit” link next to your name. In the headline, add keywords that describe your practice such as: “CPA with experience in sports and entertainment.” If you plan to create a profile on Facebook or another site as well, use the same keywords on all sites to describe what you do. Because your professional headline is how you become searchable, include keywords that emphasize your expertise and niche, e.g. Family Law Attorney or Certified Public Accountant with an emphasis in the auto industry.

Continue reading Launch Your Social Media Presence Now.

Download a printable PDF of Launch Your Social Media Presence Now.




About Berbay Marketing & PR

Berbay Marketing & PR is a marketing and public relations firm specializing in working with professional service providers including law firms, real estate, finance, accounting and other professional services businesses. We’re marketing and public relations specialists who take marketing “hows?” and turn them into “wow!” results.

Please visit www.berbay.com to read more about marketing your professional services. If you’d like more information about any of our marketing and public relations services, please call (310) 405-7345 or email berman@berbay.com.

Berbay Corp | 2001 S. Barrington Ave | Suite 305 | Los Angeles | CA | 90025 | www.berbay.com

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com

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