2010 – Issue 05: How to Use Video to Get Up Front and Personal With Your Prospects- How to Market Your Law Firm

Berbay Marketing & PR
Berbay Marketing & PR Team

In this issue:

How to Use Video to Get Up Front and Personal With Your Prospects

The Care and Feeding of In-House Counsel

Berbay Marketing & PR Presented With 2010 Award of Excellence by PRSA-LA


The Care and Feeding of In-House Counsel

Read our series of blog posts recapping the advice of in-house IP counsel as told to the Los Angeles Intellectual Property Laws Association. Please click here.


Berbay Marketing & PR Presented With 2010 Award of Excellence by PRSA-LA

Berbay Marketing & PR has been presented with an Award of Excellence by the Public Relations Society of America-Los Angeles Chapter in the category of Special Purpose/Creative Materials.

HOW TO USE VIDEO TO GET UP FRONT AND PERSONAL WITH YOUR PROSPECTS

By: Sharon Berman
Published: Rain Today

When people require the professional services of an accountant, attorney or other type of professional services provider, they are really looking for a knowledgeable, approachable individual they can talk to, not just a firm. Even if your website articulately communicates your expertise and experience, you remain just another faceless company to a prospect who has never met you, your colleagues, or one of your satisfied clients.

To counteract that dilemma, proactive service providers place videos on their websites to show the people behind the firm. Some of these videos feature the firm’s professionals reaching out to website visitors and connecting with them on a personal level. Other firms have posted video testimonials, with actual clients telling powerful success stories.

Videos are a strong marketing tactic for any type of professional services firm. With today’s technology, you can produce them in-house or you can inexpensively outsource their production to a video specialist. Either way, here’s what you need to know to get started.

Put Someone in Charge

Your firm’s size and structure will determine who should be involved in implementing the video production. Regardless of how many people will provide input, it’s important to appoint one individual who directs the entire effort. A marketing staff member or strong administrator can coordinate schedules for meetings and facilitate discussions to make sure everyone’s insights are taken into account but don’t stop the show. If your coordinator also happens to be good at handling a camera and uploading video to the website, that’s even better.

Select a Page

Before you begin production, decide on which page or pages you would like to place the video. The type of message the video communicates has to align with the text that appears on the same page.

Continue reading How to Use Video to Get Up Front and Personal with Your Prospects.

Download a printable PDF of How to Use Video to Get Up Front and Personal with Your Prospects.

 

About Berbay Marketing & PR

Berbay Marketing & PR is a marketing and public relations firm specializing in working with professional service providers including law firms, real estate, finance, accounting and other professional services businesses. We’re marketing and public relations specialists who take marketing “hows?” and turn them into “wow!” results.

Please visit www.berbay.com to read more about marketing your professional services. If you’d like more information about any of our marketing and public relations services, please call (310) 405-7345 or email berman@berbay.com.

Berbay Corp | 2001 S. Barrington Ave | Suite 305 | Los Angeles | CA | 90025 | www.berbay.com

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310) 736-6025 Fax: (310)-914-4201 • info@berbay.com


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