2010 – Issue 04: How to Create the Best Conference Exhibit, Part 2

Berbay Marketing & PR
Berbay Marketing & PR Team

In this issue:

How to Create the Best Conference Exhibit, Part 2

ABA Technology Survey on Lawyer Websites

Berbay Marketing & PR Adds Account Manager

Professional Services Firms Increasingly Turn to Online Marketing and Social Media


ABA Technology Survey on Lawyer Websites

Recently, the American Bar Association released the 2010 Legal Technology Survey Report, which examines legal technology trends. Virtually all firms of 10 or more attorneys have websites; however, among solo practitioners, only about half (52%) have websites. In firms with 2-9 lawyers, 20% still do not have a website.

There’s no way around the fact that if you want to attract business, you need a website. If it’s time to create, update or expand your website, please contact us at berman@berbay.com or 310/405-7345.


Berbay Marketing & PR Adds Lauren Shore as Account Manager

Berbay Marketing & PR has welcomed Lauren Shore to the marketing team as an Account Manager. Ms. Shore has particular experience in event marketing, collateral materials and social media, in addition to targeted public relations campaigns.

Ms. Shore graduated with honors from Arizona State University with a Bachelor of Arts in Public Relations and Strategic Media. Previously she worked for PMK*BNC, a brand marketing and public relations firm.

HOW TO CREATE THE BEST CONFERENCE EXHIBIT, PART 2

By: Sharon Berman
Published: Rain Today

In Part 1 of this article, we looked at the factors that go into determining when and where to exhibit at a conference or trade show. In the second and final part of this article we look at how to maximize the success of your booth.

You’ve done your research, provided your credit card number, and now you’re committed to your first experience exhibiting at a conference or trade show. What’s next? One of the first things you’ll need is camera-ready artwork of your logo and a brief description of what your firm does for the print/online conference program. Because the descriptions are short, people tend to give them short shrift and are then surprised when they don’t like what they see in print or on the conference website. Take time to succinctly describe your firm in a compelling manner.

Regardless of whether your clients, prospects, or referral sources plan to attend the show, take advantage of the opportunity to let them know of your presence there. At the same time, provide them with actionable information. While a simple note announcing your exhibitor status at a certain conference is better than nothing, your impact will be stronger if you send a letter or email related to the topic of the conference. For instance, if you plan to exhibit at a franchise show, you can send a list of “Top 10 Things to Evaluate when Buying a Franchise” with a P.S. that announces your exhibit at the upcoming franchise conference. Conclude your letter with an offer to set aside time to talk to them at the show or, if they aren’t attending, to provide further information in person or by phone.

Make sure to post an announcement or press release on your website about your show participation. You can also announce your exhibit in a sidebar to your regular newsletter or email blast. A blurb on the same page as your other news is adequate, but to give it more energy consider posting it as a press release even if you don’t plan on sending it to the media. You can also distribute it via your blog or social media channels.

Continue reading How to Create the Best Conference Exhibit, Part 2.

Download a printable PDF of How to Create the Best Conference Exhibit, Part 2.


Professional Services Firms Increasingly Turn to Online Marketing and Social Media

Professional services firms are increasingly turning to online marketing — search engine optimization (SEO), pay-per-click campaigns, blogging, social media and website enhancements — to increase their visibility and generate qualified leads. Berbay Account Manager Megan Braverman discusses the increased emphasis on these marketing tactics in interviews with Los Angeles Business Journal and Daily Journal.

In the sphere of online marketing, Berbay Marketing & PR works with clients to:

  • Update, enhance and create websites.
  • Identify topics and write posts for blogs.
  • Develop presence on LinkedIn, Facebook, Avvo and Twitter.
  • Create and monitor pay-per-click initiatives.
  • Optimize search engine rankings.

Let’s talk about making your marketing more effective. Please contact Sharon Berman at berman@berbay.com or 310/405-7345.

 

About Berbay Marketing & PR

Berbay Marketing & PR is a marketing and public relations firm specializing in working with professional service providers including law firms, real estate, finance, accounting and other professional services businesses. We’re marketing and public relations specialists who take marketing “hows?” and turn them into “wow!” results.

Please visit www.berbay.com to read more about marketing your professional services. If you’d like more information about any of our marketing and public relations services, please call (310) 405-7345 or email berman@berbay.com.

Berbay Corp | 2001 S. Barrington Ave | Suite 305 | Los Angeles | CA | 90025 | www.berbay.com

Berbay Marketing & PR
2001 South Barrington Avenue, Suite 305 • Los Angeles, CA 90025
(310)-405-7345 Fax: (310)-914-4201 • info@berbay.com


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