International Real Estate Development Company

Industry

Real Estate

Client:
International Real Estate Development Company
Challenge:
Develop sales manuals for luxury resort in Mexico.
Our Work:
Through on-site interviews with sales professionals in Mexico, we identified key selling points and buyer values.  We drafted sales reference manuals to be used at the resort, as well as by real estate and travel agents.
Our client benefited from:

  • Identifying “buyer values” – Our interviews pinpointed the decision-making criteria potential buyers used in choosing a resort vacation home.
  • Standardized material – The sales material created a standardized foundation for communicating the benefits of investing in and using a second home in Mexico.
  • Enhanced selling opportunity – The sales manuals showcased the property’s assets so that the sales professionals could fully communicate the benefits of the resort.

Property Management Company

Industry

Real Estate

Client:
Property Management Company
Challenge:
Update website to better showcase long-term experience.
Our Work:
We interviewed clients for testimonials; evaluated directories/listings and recommended participation; project managed site development, drafted copy, and created strategy to introduce site and generate leads.
Value:
The firm received value from the following:

  • Showcased expertise – Enhanced site better described and showcased track record of success.
  • Third party validation – Multiple testimonials reinforced credibility.

Managing Broker-Dealer – Securitized Tenant-in-Common

Industry

Financial Services/Real Estate

Client:
Managing Broker-Dealer – Securitized Tenant-in-Common
Challenge:
Expanding top-of-mind awareness and name recognition of financial services.
Our Work:
We attracted media attention with enticing article and story ideas; placed bylined articles; positioned firm management as expert spokespeople; obtained high profile speaking engagements; and, secured relevant rankings.
Value:
The firm reaped benefits from the following:

  • Enhanced visibility – A steady stream of articles, interviews, and profiles, increased the firm’s visibility and reinforced its key-player status in financial services
  • Reinforced credibility – Third-party validation resulting from speaking, and media attention emphasized their credibility and top-market positioning in financial services
  • Leveraging – Using marketing material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.
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