Taking Steps to Ensure Effective Professional Marketing

November 19, 2001

By: Sharon Berman, Published: Los Angeles Business Journal It used to be sacrilege to use the words “professionals” and “marketing” in t...

All Companies Need to Have Detailed Business Plans

October 22, 2001

By: Sharon Berman, Published: Los Angeles Business Journal, Entrepreneur’s Notebook Ask businesspeople if they’ve written a business plan, a...

Recession-Proof Your Marketing Plan

August 8, 2001

By: Sharon Berman, Published: California CPA In times of uncertainty or when facing a potential economic downturn, CPA firms comb their financi...

Clear Objectives Enhance Success of Marketing Plans

August 6, 2001

By: Sharon Berman, Published: Los Angeles Business Journal The term “integrated marketing” is bandied about a great deal these days, but w...

Publicity Payoff

April 23, 2001

By: Sharon Berman, Published: California Law Business Attorneys who accept the need for marketing can use it to pull in clients and prestige. ...

Marketing To-Do List

March 14, 2001

By: Sharon Berman, Published: Verdicts & Settlements VIEWPOINT: Promoting a firm takes persistence, patience and consistency. The process bui...

Marketing Myths Fall as Good Planning Yields Results

February 26, 2001

By: Sharon Berman, Published: Los Angeles Business Journal Because marketing is a “soft” science, it is often surrounded by an aura of myste...

KEEP YOUR RELATIONSHIP CAPITAL ROBUST

December 20, 2000

By: Sharon Berman, Published: Los Angeles Business Journal How to Build, Leverage and Replenish the Account These days, many businesspeople ...

Getting the Most For Money Spent on Marketing Plans

October 11, 2000

By: Sharon Berman, Published: Verdicts & Settlements Marketing budgets are usually thrown in the same category as diets – restrictive. The...

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