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April 23, 2001
By: Sharon Berman, Published: California Law Business Attorneys who accept the need for marketing can use it to pull in clients and prestige. Lega...
Marketing To-Do List
March 14, 2001
By: Sharon Berman, Published: Verdicts & Settlements VIEWPOINT: Promoting a firm takes persistence, patience and consistency. The process builds...
Marketing Myths Fall as Good Planning Yields Results
February 26, 2001
By: Sharon Berman, Published: Los Angeles Business Journal Because marketing is a “soft” science, it is often surrounded by an aura of myste...
KEEP YOUR RELATIONSHIP CAPITAL ROBUST
December 20, 2000
By: Sharon Berman, Published: Los Angeles Business Journal How to Build, Leverage and Replenish the Account These days, many businesspeople ...
Getting the Most For Money Spent on Marketing Plans
October 11, 2000
By: Sharon Berman, Published: Verdicts & Settlements Marketing budgets are usually thrown in the same category as diets – restrictive. The...
THERE’S GOLD IN YOUR DATABASE!
July 17, 2000
By: Sharon Berman, Published: Los Angeles Business Journal Keeping It Current Is the Key to Its Value I often encounter companies that want ...
Mixing Arsenal of Tactics Helps Hit Marketing Target
March 12, 2000
By: Sharon Berman, Published: Los Angeles Business Journal Would you like to know the one marketing tool that guarantees explosive sales growth...
March 10, 2000
By: Sharon Berman, Published: Verdicts & Settlements VIEWPOINT: Ensuring a continuous flow of clients requires planning, delegating tasks, ...
Learn to Succeed by Doing Research on Your Failures
October 11, 1999
By: Sharon Berman, Published: Los Angeles Business Journal There is nothing quite so exhilarating as the call from a prospective client saying...
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