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NEWS

Proven Marketing Tactics Remain Most Effective Tools
December 17, 2001
By: Sharon Berman, Published: Los Angeles Business Journal Many people ask: “What’s new in marketing? What can I do that’s different?” T...
Taking Steps to Ensure Effective Professional Marketing
November 19, 2001
By: Sharon Berman, Published: Los Angeles Business Journal It used to be sacrilege to use the words “professionals” and “marketing” in t...
All Companies Need to Have Detailed Business Plans
October 22, 2001
By: Sharon Berman, Published: Los Angeles Business Journal, Entrepreneur’s Notebook Ask businesspeople if they’ve written a business plan, a...
Recession-Proof Your Marketing Plan
August 8, 2001
By: Sharon Berman, Published: California CPA In times of uncertainty or when facing a potential economic downturn, CPA firms comb their financi...
Clear Objectives Enhance Success of Marketing Plans
August 6, 2001
By: Sharon Berman, Published: Los Angeles Business Journal The term “integrated marketing” is bandied about a great deal these days, but w...
Publicity Payoff
April 23, 2001
By: Sharon Berman, Published: California Law Business Attorneys who accept the need for marketing can use it to pull in clients and prestige. ...
Marketing To-Do List
March 14, 2001
By: Sharon Berman, Published: Verdicts & Settlements VIEWPOINT: Promoting a firm takes persistence, patience and consistency. The process bui...
Marketing Myths Fall as Good Planning Yields Results
February 26, 2001
By: Sharon Berman, Published: Los Angeles Business Journal Because marketing is a “soft” science, it is often surrounded by an aura of myste...
KEEP YOUR RELATIONSHIP CAPITAL ROBUST
December 20, 2000
By: Sharon Berman, Published: Los Angeles Business Journal How to Build, Leverage and Replenish the Account These days, many businesspeople ...
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