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Marketing Your Firm From the Inside Out
December 9, 2003
By: Sharon Berman, Published: California CPA Additional vacation time or flex time may help your firm recruit and retain employees, but that's ...
April 7, 2003
By: Sharon Berman, Published: Daily Journal Extra A number of law firms are hiring salespeople, experts to lay the groundwork for new client rel...
February 24, 2003
By: Sharon Berman, Published: Daily Journal Extra Speaking engagements can raise lawyers’ visibility and enhance their credibility, which i...
Every Move a Company Makes May Send Marketing Messages
October 7, 2002
By: Sharon Berman, Published: Los Angeles Business Journal The word “merchandising” brings to mind grocery stores and clothing store windows...
In Other Words
September 20, 2002
By: Sharon Berman, Published: Los Angeles Daily Journal Writing for Marketing Demands Different Approach Persuasive writing is the hallmark ...
Treat Trade Shows as More Than Just a Line of Exhibits
August 12, 2002
By: Sharon Berman, Published: Los Angeles Business Journal Select trade shows are the cornerstone of many businesspeople’s marketing programs....
August 5, 2002
By: Sharon Berman, Published: Daily Journal Extra Marketing takes time to master and is a daunting obstacle for many lawyers, but it is a tool t...
June 25, 2002
By: Sharon Berman, Published: The Daily Journal Lawyers can learn valuable business development lessons from their marketing failures as well a...
Effective Marketing Means More Than Advertising
February 4, 2002
By: Sharon Berman, Published: Los Angeles Business Journal I recall once speaking with the owner of a computer consulting firm whose business wa...
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