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Treat Trade Shows as More Than Just a Line of Exhibits
August 12, 2002
By: Sharon Berman, Published: Los Angeles Business Journal Select trade shows are the cornerstone of many businesspeople’s marketing programs....
Comfort Zone
August 5, 2002
By: Sharon Berman, Published: Daily Journal Extra Marketing takes time to master and is a daunting obstacle for many lawyers, but it is a tool that ...
Tracking Results
June 25, 2002
By: Sharon Berman, Published: The Daily Journal Lawyers can learn valuable business development lessons from their marketing failures as well as th...
Effective Marketing Means More Than Advertising
February 4, 2002
By: Sharon Berman, Published: Los Angeles Business Journal I recall once speaking with the owner of a computer consulting firm whose business wa...
Proven Marketing Tactics Remain Most Effective Tools
December 17, 2001
By: Sharon Berman, Published: Los Angeles Business Journal Many people ask: “What’s new in marketing? What can I do that’s different?” T...
Taking Steps to Ensure Effective Professional Marketing
November 19, 2001
By: Sharon Berman, Published: Los Angeles Business Journal It used to be sacrilege to use the words “professionals” and “marketing” in t...
All Companies Need to Have Detailed Business Plans
October 22, 2001
By: Sharon Berman, Published: Los Angeles Business Journal, Entrepreneur’s Notebook Ask businesspeople if they’ve written a business plan, a...
Recession-Proof Your Marketing Plan
August 8, 2001
By: Sharon Berman, Published: California CPA In times of uncertainty or when facing a potential economic downturn, CPA firms comb their financi...
Clear Objectives Enhance Success of Marketing Plans
August 6, 2001
By: Sharon Berman, Published: Los Angeles Business Journal The term “integrated marketing” is bandied about a great deal these days, but w...
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