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NEWS

In the Know: Establishing Expertise in Your Niche
May 13, 2007
By: Sharon Berman, Published: Big Meeting, California State Bar, Small Firm & Solo Practitioner Section I recently had a conversation with ...
5 Universal Laws of Marketing
March 16, 2007
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators Crazy as it sounds, ge...
Why Talk to Bar Associations?
January 10, 2007
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators How often have you hear...
Doing Things Differently… For Different Results
December 20, 2006
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators I have yet to meet a lawy...
A Lawyer’s Marketing Lexicon
December 10, 2006
By: Sharon Berman, Published: The Bottom Line, California State Bar, Law Firm Practice Management & Technology Section Today, everyone must be...
Marketing Nuts & Bolts: Logos & Firm Identity Systems
November 14, 2006
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators What exactly is a logo,...
In a Word
October 16, 2006
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators What’s in a word? Take, fo...
Taking A Stand: Letting Your Markets Know Who You Are
August 15, 2006
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators Your attorneys’ skills...
Tracking Business Means More Efficient Marketing
July 12, 2006
By: Sharon Berman, Published: The Leadership Exchange, Greater Los Angeles Chapter - Association of Legal Administrators How can you focus your ma...
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