Real Estate Law Firm

Industry

Legal Services: Law Firm

Client:
Real Estate Law Firm
Challenge:
Level the playing field by getting attorneys and the firm on the same rankings and lists as its larger competitiors.
Our Work:
This boutique real estate firm represented clients in high profile deals at a level on par with big firm competitors.  We identified potential real estate and legal rankings and lists.  For each nomination, we interviewed the attorneys, drafted the nomination and prepped them for any follow-up interviews.  We secured rankings on top surveys and lists including Chambers (which the client had not been aware of), Real Estate Southern California, Los Angeles Business Journal, Daily Journal and California Real Estate Journal.
Our client benefited from:

  • Reinforced credibility – Having the third-party validation that comes from inclusion on a list reinforces credibility.
  • Leveling the playing field – When attorneys from smaller firms are listed on the same lists as their large-firm counterparts, it levels the playing field.
  • Enhanced visibility – Rankings on lists increases a firm’s visibility and contributes to top-of-mind awareness.
  • Opportunity for leverage – Being included on published lists creates opportunity for increased visibility such as developing a press release for the firm website; including an announcement in firm newsletters, emails and marketing materials; and adding to attorney biographies.

West Coast offices of an international New York-based law firm.

Industry

Legal Services: Law Firm

Client:
West Coast offices of an international New York-based law firm.
Challenge:
Increase visibility in Southern California’s legal and business markets.
Our Work:
We worked with specific law firm practice groups on an on-going basis to implement marketing plans; attracted media attention though intriguing articles and story ideas; positioned the law firm partners as expert spokespeople; obtained speaking engagements; secured relevant rankings; and created memorable marketing materials.
Value:
The law firm reaped benefits from the following:

  • Accountability – Our continuous follow up ensured that there was steady progress.
  • Third party validation — The resulting body of work – articles, media quotes, profiles, speaking engagements, etc. – delivered third party validation and showcased the law firm’s work and expertise.
  • Showcasing expertise– Articles, profiles, rankings, etc. showcased the law firm’s work and expertise.
  • Leveraging – Using material as communication vehicles, e.g., distributing reprints/eprints, posting on website, etc., extended visibility as well as the “shelf life” of the marketing investment.

International Law Firm – Practice Group

Industry

Legal Services: Law Firm

Client:
International Law Firm – Practice Group
Challenge:
Increase attendance at in-house seminar
Our Work:
The Practice Group held a regular in-house seminar for clients and prospective clients. Their goal for an upcoming seminar was to increase attendance. We worked with their team to develop and implement a program focusing on boosting attendance using a tailored personalization strategy. We segmented target invitation lists, grouping them based on the attorney who had a relationship with the invitee. Each invitation had a handwritten note signed by the relationship “holder,” or with the signature of the partner-in-charge. This was preceded and followed up by email invitations and phone calls, again segmented by relationship.
Value:
The law firm reaped benefits from the following:

  • Enhanced quality of attendees – Not only did the number of attendees increase, but the percentage of “A-list” clients and prospective clients also increased.
  • Reinforced relationships — The personalization of the entire list reinforced relationships, even with those who could not attend.
  • Highlighted credibility– The personalization attracted attention and enhanced top-of-mind awareness of the firm’s expertise. This was augmented by a personalized follow-up letter to those who could not attend offering the presentation materials.

Administrative Staffing for Law Firms

Industry

Legal Services

Client:
Administrative Staffing for Law Firms
Challenge:
Consistently communicate with targets through a year-long direct mail campaign.
Our Work:
For two years running, we developed direct mail campaigns which broke through the clutter because of their size, shape or and/or graphics.
Value:
The firm received value from the following:

  • Differentiation – Classy, yet attention-getting direct mail pieces broke through the clutter and differentiated the firm.
  • Top-of-mind awareness – Quarterly mailings maintained top-of-mind awareness.
  • Reinforced messaging – Also used as “leave-behinds,” the brochure legitimized the company and reinforced its messaging.

Boutique Law Firm

Industry

Legal Services: Law Firm

Client:
Boutique Law Firm
Challenge:
Create new marketing material to better communicate the law firm’s expertise, experience and success.
Our Work:
We project managed development of a suite of marketing material including drafting copy and directing the creative team.
Value:
The law firm received value from:

  • Showcased expertise – Elegant, yet attention-getting marketing materials set the firm apart, and quickly made a case for why the lawyers are the right choice.
  • Reinforced messaging – Consistent messaging across the law firm’s marketing materials reinforced its points of differentiation.

Plaintiff Trial Attorneys

Industry

Legal Services: Law Firm

Client:
Plaintiffs Firm
Challenge:
Update law firm website and showcase the lawyers’ decades-long track record of success.
Our Work:
We reviewed the law firm’s history and identified noteworthy successes; drafted case studies; interviewed clients for testimonials; directed the creative team; and developed the strategy to introduce the site.
Value:
The firm received value from the following:

  • Showcased expertise – Multiple case studies showcased the law firm’s points of differentiation and track record of success.
  • Third party validation — Multiple client testimonials reinforced the law firm’s credibility.
  • Lead generation – The law firm generated qualified leads through its website.
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