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Holding a Press Conference –
December 11, 2012
By: Sharon Berman Published: The Recorder We live in a digital age that allows us to work with individuals from around the world. Yet, despite tec...
The “Big Guys” of Law Firm Web Development
October 18, 2012
By: Megan Braverman and Beth Miller Establishing, maintaining or revitalizing a website demands the time and focus most lawyers would rather devote...
Accelerate Your Marketing –
August 31, 2012
Published: The Recorder By: Sharon Berman Published: The Recorder As humans, we need to break down time into manageable chunks and create miles...
How to Be an Effective Panelist Published: The Recorder
August 20, 2012
By: Sharon Berman Published: The Recorder Two years ago, I attended a professionals' signature event that featured a panel of sophisticated expert...
Holding a Press Conference Published: The Recorder
July 25, 2012
By: Sharon Berman We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that ...
The Truth About PR: What to Expect and Not ExpectPublished: Rain Today
July 11, 2012
By: Sharon Berman Several years ago, I asked a professional services firm about the progress of the public relations (PR) program it had embarked...
Second Quarter Marketing ChecklistPublished: The Recorder
June 14, 2012
By: Sharon Berman Published: The Recorder As professionals, we are so focused on what's in front of us that it can be hard to believe we are alrea...
Emerging from the Shadows: Segueing from Service Partner to Rainmaker – Published: Bloomberg Law
June 4, 2012
By: Sharon Berman Published: Bloomberg Law Rainmaking is not a requirement for success as a lawyer; however, it is a requirement if you want to bu...
What In-House Counsel Want –
May 29, 2012
By: Sharon Berman Published: The Recorder Among a law firm's eternal questions are how to best market to in-house counsel. Because in-house counse...
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