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How to Engage with Clients Now –
April 25, 2014
By: Sharon Berman Published: RainToday.com When dozens of principals of independently owned public relations firms converged in Austin, Texas, for...
Your Business: Tracking Leads –
April 18, 2014
By: Sharon Berman Published: The Recorder “Why should we track where our marketing leads comes from?” This question, posed by the managing par...
Your Business: Building Your Firm’s Brand Equity –
July 22, 2013
By: Sharon Berman Published: The Recorder When it comes to professional services, the primary purpose of marketing is to generate leads resu...
Marketing Your Billing Practices –
By Sharon Berman Published: The Recorder Alternative fee arrangements (AFAs) are here to stay and offer firms an opportunity from a profitability, i...
Taking Business Development to the Next Level –
May 20, 2013
By: Sharon Berman Published: Bloomberg Law You have set out on the path to becoming a rainmaker. Perhaps you have originated some business on yo...
Repositioning Your Bankruptcy Practice –
May 7, 2013
By: Sharon Berman Published: Bankruptcy Law360 While the economy may have suffered over the past few years, these have been good years...
Marketing Lessons From History –
May 2, 2013
By: Sharon Berman Published: The Recorder What do antiques have to do with law firm business development? Actually, there are many lessons t...
Marketing for Attorneys: How Much is Too Much? –
March 12, 2013
By: Sharon Berman Published: The Recorder A prospective client, who had been spending a great deal of time out of the office marketing his firm, r...
Missed Web Opportunities –
January 16, 2013
By: Sharon Berman Published: The Recorder True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversati...
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