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ARTICLES

By: Sharon Berman Published: RainToday.com When dozens of principals of independently owned public relations firms converged in Austin, Texas, for...
By: Sharon Berman Published: The Recorder “Why should we track where our marketing leads comes from?” This question, posed by the managing par...
By: Sharon Berman Published: The Recorder  When it comes to professional services, the primary purpose of marketing is to generate leads resu...
By Sharon Berman Published: The Recorder Alternative fee arrangements (AFAs) are here to stay and offer firms an opportunity from a profitability, i...
By: Sharon Berman Published: Bloomberg Law You have set out on the path to becoming a rainmaker. Perhaps you have originated some business on yo...
By: Sharon Berman Published: Bankruptcy Law360   While the economy may have suffered over the past few years, these have been good years...
By: Sharon Berman Published: The Recorder What do antiques have to do with law firm business development?  Actually, there are many lessons t...
By: Sharon Berman Published: The Recorder A prospective client, who had been spending a great deal of time out of the office marketing his firm, r...
By: Sharon Berman Published: The Recorder True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversati...