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Keeping Your Marketing Efforts Current –
November 12, 2014
Published: The Recorder By: Sharon Berman Changes in what is effective in marketing seem to happen today at the speed of light. Some concepts and...
How and When to Seek Business From Your Social Circle –
September 16, 2014
Published: The Recorder By: Sharon Berman Your social circles are often rich with prospects and referrals, yet approaching friends for their legal...
Connecting Content to Marketing –
August 18, 2014
Published: The Recorder By: Sharon Berman Professionals have been hearing a great deal about content marketing of late but are unclear as to what ...
Looking for Marketing Mojo Outside the Legal Industry –
July 25, 2014
Published: The Recorder By: Sharon Berman What do best practices have to do with weak ties, and what do these theories have to do with law firm ma...
Rolling Out Your New, Improved Practice –
July 11, 2014
By: Sharon Berman Published: The Recorder How can you reinvent not only your own law practice, but the practice of law itself? You can't reinve...
As In-House Roles Expand, So Do Opportunities for Trusted Outside Counsel –
June 4, 2014
With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm's strengths in all three areas. Published...
Pricing to Sell –
May 16, 2014
By: Sharon Berman Published: The Recorder Pricing is an integral component of marketing, but only recently have law firms begun to realize its vit...
Marketing Your Practice as a High-End Product –
May 9, 2014
By: Sharon Berman Published: The Recorder Some of the world's most famous jewelry designers did not mark their products with their names. Tiffany ...
The Pitfalls of Bareback Marketing –
May 2, 2014
By: Sharon Berman Published: The Recorder Even if you've never ridden a horse bareback, you can imagine it is rougher than riding a horse with a s...
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