Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
To Outsource Your Marketing/PR or Not
June 25, 2022
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
How Public Relations and SEO Amplify Each Other
November 16, 2021
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations ...
8 Keys to Riding the Wave of Change
November 14, 2017
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Law Firm Public Relations Is Like Baseball – Find Out Why
November 3, 2017
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
Why Law Firm Public Relations Is Like Baseball
October 9, 2017
You can learn a lot from baseball – even lessons about law firm public relations, which has more in common with baseball than you might think. First...
Three Tips for Pitching to Broadcast Reporters
October 3, 2017
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to netw...
The February 2016 edition of Public Relations Tactics was the annual writing issue, and it was chock full of valuable and pertinent information every ...
