Seven Public Relations Trends for 2023: AI, Video Content, Personalized Pitching, Multimedia and More
August 31, 2023
In a professional service firm’s marketing toolbox, public relations is a Swiss Army knife. Not only can public relations be used to raise your firm...
The Media Industry is Rapidly Evolving – Here’s What It Means for Your Public Relations Efforts
June 16, 2023
There is a sense of doom in the media industry as outlets such as CNN, BuzzFeed, Gannett and VICE announce layoffs, bankruptcy, or completely shutter ...
Want Media Coverage? Here’s How to Get It
November 9, 2022
Want Media Coverage? Here’s How to Get It
A recent survey revealed that journalists only respond to about 3% of media pitches they receive and fe...
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
To Outsource Your Marketing/PR or Not
June 25, 2022
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
