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Public Relations

Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
When we are speaking with prospective clients, we answer a lot of questions, but undoubtedly, one we hear often is: “Should we outsource our marketi...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Turn Ideas Into Reality
The word marketing can be subjective. If you ask a room of people what marketing entails, you will hear a catchall of phrases – public relations ...
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Pitching for law firm public relations
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
You can learn a lot from baseball – even lessons about law firm public relations, which has more in common with baseball than you might think. First...
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to netw...
The February 2016 edition of Public Relations Tactics was the annual writing issue, and it was chock full of valuable and pertinent information every ...
Berbay Marketing & PR