“Having prospects look at our website is like having me walk into a client meeting in sweatpants.” This is the way a successful financial servic...
You Get What You Pay For: Penny-Pinching on Your Website May Cost You in the Long Run
August 4, 2017
The cliché “You never get a second chance to make a first impression” couldn’t hold truer when it comes to your website. Your website is typica...
Best-in-Breed Website Bios
June 23, 2017
You have about eight seconds and 150 characters for your prospects to decide if they are going to continue reading your attorney biography or click to...
Do You Have a High-Engagement Website?
November 7, 2016
The primary purpose of law firm websites used to be for housing anything and everything about the firm, its attorneys, and its services. Websites were...
Measuring Content Marketing with Google Analytics
August 30, 2016
Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. This c...
The Market Demonstrates: Get Online or Get Left Behind
November 17, 2015
For everyone who continues to think their high net worth customers aren’t going online to find professional services, a recent business development ...
The Psychology Behind Good Web Design and Client Behavior
September 1, 2015
In order to increase the influence you have on your client’s mindset, you need to employ psychologically-conscious design in your website. This mean...
The Five S’s of Successful Web Design in 2015
June 30, 2015
You don’t have to run a marketing firm to know how to design your professional service website, but it is helpful to keep on top of current trends. ...
Scott L. Baradell, President of Idea Grove, gave a very timely presentation at the PRSA Counselors Academy on the forced marriage of public relations ...
