Stop Waiting to Make the 6 O’clock News: 3 Ways to Insert Your Firm into the News Stream
February 9, 2018
I was recently listening to a marketing podcast, wherein the speaker explained that one of the primary goals of marketing is to make others think abou...
Six Tips and Tactics to Amplify Your Content
January 22, 2018
27 million pieces of content are shared every day. That’s a huge number, and it seems like every topic imaginable has been covered from every angle ...
Why These Negative Reviews Are Actually Good for Your Firm
October 31, 2017
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
Service Partners: Avoid Becoming a “Sitting Duck”
August 28, 2017
“All that’s left is service partners,” was how the managing partner of a successful law firm described the continued demise of another brand nam...
To Outsource Your Marketing/PR or Not…
August 25, 2017
When we are speaking with prospective clients, we answer a lot of questions. But undoubtedly, one we hear a lot is, “Why should we hire Berbay when ...
We’ve all been in the situation when we’re tasked with creating a PowerPoint presentation and have been instructed to do it a certain way, or foll...
Successful Networking: Tap into “Muscle Memory” To Ease Anxiety
August 16, 2017
I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...
It’s Time for a Marketing Tune-Up!
August 1, 2017
It’s not too late to improve your marketing results for the year!
With six months of the year behind us, it’s time for a marketing tune-up. Mid...
Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
