Professional Services Marketing

Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
Legal Sales
July 7, 2017
Legal sales is an emerging field in law firms, and you couldn’t have hoped for a more experienced panel speaking about it at the recent LMA conferen...
VR for Marketing: Keep Your Finger on the Pulse
June 21, 2017
There’s so much buzz around the world of virtual reality (VR), and industries such as hospitality, tourism, real estate, entertainment and sports ar...
Twitter Tips for Attorneys (Yes, You Should Be Using Twitter)
June 6, 2017
There’s often the misconception that social media is only for millennials or hotshot corporate lawyers, but regardless of your age, practice or rank...
Burst Your Bubble
June 2, 2017
Have you heard the term “news bubble?” It’s the concept that insular groups of people receive news from their bubble of pre-selected people with...
From the “4Ps” to the “4Es”: Why Luxury Marketers Need a Different Formula
May 30, 2017
Whether you are working in the marketing industry or just took one Marketing 101 class, everyone has heard of the 4Ps of marketing – product, price,...
Los Angeles’ New Media Reporters – PRSA Panel Recap
May 23, 2017
I recently attended the Public Relations Society of America’s (PRSA) Breakfast with Los Angeles’ New Media Reporters, including a panel of journal...
Why Virtual Reality Is the Real Estate Marketing Tactic You Should Pay Attention To
May 18, 2017
Tech insiders are calling virtual reality (VR) the hottest innovation of the decade, and there’s no question that it has the potential to change how...
The Dos and Don’ts of Marketing Your Firm Through Speaking Engagements
May 9, 2017
Speaking at a conference, CLE event or workshop is a great marketing opportunity—as long as you know how to take advantage of it. According to Hire ...
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