Holiday Season Is Coming Up – So, Do I Send a Card or Not?
September 15, 2021
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
8 Keys to Riding the Wave of Change
November 14, 2017
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Without Effective Marketing, Does Experience Matter to Lawyers? 3 Steps to Maintain Your Expert Status
November 8, 2017
We’ve all heard the cliché that there is no substitute for experience. However, for lawyers, it’s also true that effective law firm marketing t...
Why These Negative Reviews Are Actually Good for Your Firm
October 31, 2017
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
The average office worker gets 121 emails each day. Most professionals would agree that there simply isn’t enough time to read all those messages. S...
Choosing Beta Over VHS: Don’t Ditch Your Law Firm’s Database in Favor of Social Media
October 23, 2017
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Leading Law Firms Capture Leads and Business
October 20, 2017
Before law firms or other professional service firms engage us, they have one question, which tends to be paramount to all else. That question is: ...
3 Signs of a Prairie Dog Marketer
September 29, 2017
Prairie dogs are cute little animals who are often found happily digging away underground. Their signature move is suddenly popping up out of their bu...
Three Tips to Measure Your Online Marketing Campaign
September 28, 2017
Since internet marketing hit the mainstream, marketers in every industry have relied on similar metrics to determine whether their strategy is success...
