Practice Tips

Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Effective marketing
We’ve all heard the cliché that there is no substitute for experience.  However, for lawyers, it’s also true that effective law firm marketing t...
As a professional services firm, you will find that people are the cornerstone of your business. Your business goals aren’t as simple as selling a o...
The average office worker gets 121 emails each day. Most professionals would agree that there simply isn’t enough time to read all those messages. S...
Recently, I’d found myself second-guessing one of my core marketing beliefs and something that I have always espoused — namely, that your database...
Before law firms or other professional service firms engage us, they have one question, which tends to be paramount to all else.  That question is: ...
Prairie dogs are cute little animals who are often found happily digging away underground. Their signature move is suddenly popping up out of their bu...
Since internet marketing hit the mainstream, marketers in every industry have relied on similar metrics to determine whether their strategy is success...
No matter what legal services they need, every client goes through the same five phases to choose and hire a law firm. It’s called the “client jou...
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