Practice Tips

The Client Journey: 5 Stages of Choosing and Hiring a Law Firm
September 15, 2017
No matter what legal services they need, every client goes through the same five phases to choose and hire a law firm. It’s called the “client jou...
Four Tips on How to Add Texting to Your Marketing Mix in 2017
September 11, 2017
Americans spend 87 hours a month on their smartphones, and texting is by far the most-used function.  This stat should make every marketer’s ears p...
Four Ways Real Estate Agents Can Tell Stories on Social Media
September 8, 2017
Humans love stories; it’s been scientifically proven time and time again. But what exactly makes us love them so much? One study found that when we ...
Lessons from LSSO: Persuasive Business Presentations – Forget “Best Practices”
August 18, 2017
We’ve all been in the situation when we’re tasked with creating a PowerPoint presentation and have been instructed to do it a certain way, or foll...
Fossil Fears Are Not Forever: Overcome Networking Anxiety Now
August 16, 2017
I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...
Lessons from LSSO – Common Sense Should Be Common Practice
August 8, 2017
At this year’s Legal Sales and Service Organization (LSSO) RainDance Conference, there was no shortage of memorable takeaways. Keynote speakers dove...
Is Your Law Firm Overlooking These Social Media Ethics Guidelines?
July 17, 2017
Social media is a great marketing tool, but just like every other form of advertising that law firms use, it comes with certain ethical guidelines. Br...
Seven Steps to Prepare for a Media Interview
July 12, 2017
You just secured a highly-coveted media interview with an outlet that will position you in front of hundreds of potential clients – congratulations,...
Stage Presence
July 10, 2017
While growing up, how many times did our mothers tell us to “Sit up straight” or “Don’t slouch”? Probably hundreds! And while it undoubtedly...
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