How to Approach Business Development by Forming Relationships with Prospects and Clients
April 25, 2022
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
Holiday Season Is Coming Up – So, Do I Send a Card or Not?
September 15, 2021
I can’t believe it’s only September and we’re already talking about holiday cards, but since more than a handful of colleagues and clients recen...
Three Tips for Pitching to Broadcast Reporters
October 3, 2017
Each month, the Public Relations Society of America (PRSA) holds an “At Breakfast With” event, which allows public relations professionals to netw...
Successful Networking: Tap into “Muscle Memory” To Ease Anxiety
August 16, 2017
I have been to hundreds of networking meetings, and for years have smoothly made my way through countless rooms where I didn’t know a single person ...
Build Connections and Move Prospect Relationships Along
December 6, 2016
Building relationships and connections takes time. Many lawyers, CPAs and other professionals are unrealistic about how quickly they can win new or ad...
What I Learned at Berbay
September 28, 2016
Over the duration of my PR internship with Berbay Marketing & Public Relations, I was never asked to get anybody coffee or pick up dry cleaning. O...
Berbay Visits The Broad Museum
September 6, 2016
The Broad museum in Downtown Los Angeles is a building that showcases artwork, while the architecture itself doubles as a work of art. The “veil-and...
The Social Media Trends You Need to Know About Now
August 23, 2016
Many people think of themselves as social media masters, but without learning about the latest social media trends, no one can hold onto that title fo...
Prospects Not Biting? It Could Be Your Email Subject Lines
August 16, 2016
Are your email open rates underwhelming? If so, it probably has something to do with your email subject lines. At first glance, writing subject lines ...
