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Law Firm Marketing

It would make things much easier for Berbay and our clients if we could say, “You’ll see a return on your PR investment in two months.” But when...
Writer’s block: we’ve all experienced it, usually when we have a deadline looming. Although writer’s block can feel all-consuming, you don’t h...
Although the day-to-day details may look different, all professional services marketers can learn from one another. Kira Sandmann is one market...
4 Takeaways from the Inaugural NABJLA Media Summit
Last year, the Los Angeles chapter of the National Association of Black Journalists (NABJLA) held its inaugural Media Summit, and the event proved to ...
6 Ways to Maximize the Reach of Your Webinar & Track ROI
Hosting a webinar is an excellent PR tactic for lawyers, but there’s one major drawback: the time it takes to watch them. No matter how much informa...
National vs. Local Media Coverage
Most law firm public relations strategies are founded on media coverage, but what type of press is best? With so many TV stations, newspapers, trade p...
The Importance of Legal Directories
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
Using LinkedIn
With busy schedules and demanding clients, it’s easy to see why many lawyers let their LinkedIn profiles fall by the wayside (or why they never ...
“Small” Firm Announcements
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
Berbay Marketing & PR

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