Why Gating Content May Not Be a Winning Strategy After All
November 12, 2022
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not fa...
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
Is My Marketing Working? How Law Firms Can Use Lead Tracking to Answer This Age-Old Question
September 1, 2022
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Before we dive into how to execute a successful press conference, it’s important to address what a press conference is and when you should have one....
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
We often field questions on the value of using a press release distribution service, such as PR Newswire or BusinessWire, or the difference between th...
Six Ways to Position Yourself as a Thought Leader
June 23, 2022
It can feel like millions of professionals just like you are clamoring to be seen as the industry leader in their field. While it feels overwhelming a...
Many firms have felt the lasting effects of the Great Resignation, but if so many people left their jobs for brighter pastures, why are businesses hav...
How to Approach Business Development by Forming Relationships with Prospects and Clients
April 25, 2022
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
