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Law Firm Marketing

Learn What’s New in the Business of Law at ALA’s Knowledge to Leadership Conference 2020
The Golden Gate Chapter of the Association of Legal Administrators (ALA) is gearing up for the 2020 Knowledge to Leadership Conference (K2L), its ...
Preparing a Winning Strategy—4 Steps to a Successful Press Conference
By: Aly Crea and Melanie Lilly-Buster Holding a press conference can be a powerful and effective way to generate media coverage for firm news such ...
5 Ways Bylined Articles Contribute to Effective PR for Lawyers
Bylined articles, wherein an attorney authors an article for a publication, can be incredibly valuable to your law firm’s PR efforts. Fortunately, t...
Redefining Public Relations: Streamlining the Scope of PR for the 21st Century
At the recent 2019 International Public Relations Association (IPRA) board meeting, a new definition of public relations was adopted after many member...
Watch Your Practice Grow with These 4 Marketing Dos and Don’ts
Many believe that if you change your mindset, everything else changes. Therefore, it stands to reason, the best way to improve your marketing strategy...
How Data-Driven Marketing Can Help Your Firm Break Down Silos
If marketing is a numbers game, wouldn’t it be helpful to have the ability to slice and dice the numbers however you want? According to Adam ...
Why Gating Content May Not Be a Winning Strategy After All
For years, gating content has been a standard marketing strategy used by millions of companies, including the legal industry. For those who are not fa...
Gain a Competitive Advantage with These 7 Proven Marketing Strategies
There used to be a time when, if you were a capable attorney, you would get new business simply because there was enough out there. Today’s mark...
On-Demand Creativity: Five Ways to Foster It in Your Law Firm
Lawyers aren’t necessarily thought of as those who practice in a “creative” profession. At least not in the same way that artists, writers, musi...
Berbay Marketing & PR

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