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Law Firm Marketing

Shifting into Sales
In-house legal marketers have become commonplace in law firms, but hiring client-facing sales staff has taken longer to catch on. That may be changing...
Choosing the Right Font
Disney. Coca-Cola. Instagram. These iconic brands share one thing in common—their names are instantly recognizable by their brand’s font. Without ...
Effective Press Conference
Press conferences are a powerful media relations tool, but they need to be employed strategically. Proper planning will ensure that your message g...
Compelling Story About Your Law Firm
There are two traits that all humans share: we’re wired to look for patterns and we love stories. When we see separate pieces of information, we hav...
7 Ways to Capture Clients with Your Law Firm Blog
A blog is an excellent marketing tool for lawyers; however, it may be all for nothing if you're not capturing the attention of clients and prospects w...
Law Firm Website Marketing Myths
When it comes to your law firm’s website, you only get one chance to make a first impression. That’s why it is so important to avoid falling victi...
Social Media Marketing for Your Law Firm
Year after year, law firm marketing myths persist, particularly when it comes to social media. If you’ve been hesitant to set up a profile for any n...
How Plaintiff Firms Can Make Names for Themselves in a Crowded Landscape
The competitive landscape for plaintiff lawyers is perhaps more challenging than any other area of law. The market seems to get more crowded every day...
Chambers and Partners
Chambers and Partners has been the leading legal ranking service since 1990, and with the management buy-in of CEO Mark Wyatt, there are even more...
Berbay Marketing & PR

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