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Law Firm Marketing

National vs. Local Media Coverage
Most law firm public relations strategies are founded on media coverage, but what type of press is best? With so many TV stations, newspapers, trade p...
The Importance of Legal Directories
Legal directories came onto the scene about 30 years ago as a sort of Yellow Pages for lawyers and law firms. At its most basic level, a legal directo...
Using LinkedIn
With busy schedules and demanding clients, it’s easy to see why many lawyers let their LinkedIn profiles fall by the wayside (or why they never ...
“Small” Firm Announcements
Nearly every law firm has been there. You sent a press release to the media announcing a new partner or you spent time distributing a pitch about your...
6 Trends Impacting How Legal Procurement Departments Choose Law Firms
Legal procurement departments at corporations are a fairly new trend, but they’re not just a fad: legal procurement is here to stay (and continu...
4 Ways Law Students Are Embracing Innovation & Technology
The practice of law is changing, and law schools are changing with it. Schools are increasingly incorporating technology and innovation into their...
It’s Not All About “Likes”: A Guide to Social Media Metrics for Your Firm
Take the time to understand which social media metrics actually matter to prevent yourself from falling into the trap of thinking that a lot of “lik...
Learn What’s New in the Business of Law at ALA’s Knowledge to Leadership Conference 2020
The Golden Gate Chapter of the Association of Legal Administrators (ALA) is gearing up for the 2020 Knowledge to Leadership Conference (K2L), its ...
Preparing a Winning Strategy—4 Steps to a Successful Press Conference
By: Aly Crea and Melanie Lilly-Buster Holding a press conference can be a powerful and effective way to generate media coverage for firm news such ...
Berbay Marketing & PR

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