Law Firm Marketing

Instagram for Law Firms
Instagram has been steadily gaining popularity over the years, as its ease of use has made it “the” social media platform of choice. Instagram boa...
Law Firm Marketing Trends
Bob Denney’s highly anticipated What’s Hot and What’s Not in the Legal Profession is out, and even after three decades of tracking trends import...
Marketing Budget Guide
The holiday season is upon us, which means it’s time to give gifts, celebrate with loved ones and…plan next year’s legal marketing budget. Yes, ...
The inaugural Legal Marketing Association Southwest Region Conference underscored the need for law firms to become more effective, efficient and energ...
Twitter Character Count
With roughly 330 million active users, Twitter remains a powerful social media channel for lawyers and law firms to utilize as part of their overall l...
Craig Brown
As marketers working with litigators to help build their business, we often hear pushback to the tune of: “I’m too busy.” “The work is already...
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and tak...
Effective marketing
We’ve all heard the cliché that there is no substitute for experience.  However, for lawyers, it’s also true that effective law firm marketing t...
Pitching for law firm public relations
There are lots of lessons to be learned from baseball — even lessons about law firm public relations. Baseball and public relations have more in com...
Berbay Marketing & PR