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Law Firm Marketing

Business Development Quote
Does the thought of “doing business development” give you anxiety? Likely, it’s because you’re imagining making cold calls, sending out emails...
Clock countdown
Marketing is one of the first things to get cut when professionals get busy—think a lawyer in trial or an accountant during tax season. Or, you may ...
Nominations Beware
Legal nominations and awards are invaluable. By ranking on prestigious lists, lawyers and law firms can increase their visibility, build their credibi...
Smile at Strangers
What does marketing have to do with your reception area? Simply put, everything. Have you ever decided against returning to a doctor’s office becaus...
Lead Generation
How do we measure marketing results? How do we know our PR campaign is working? These are questions clients and prospects ask Berbay all of the time (...
Storytelling
We all appreciate a good story. Stories connect us to other people, helping us to empathize with them and understand their issues, experiences and per...
Cross-Selling in Law Firms
One of the most cost effective and efficient ways to generate new business for law firms is to sell additional services to existing clients. If do...
Marketing Change Light
Competition with peer firms, alternatives to law firms, emphasis on diversity, and more, are forcing legal marketers to evolve their thinking and the ...
The Rise of Legal Award Nominations: Are They Worth It?
There are currently an estimated 1,200 legal rankings and awards globally—up from 700 just a decade ago, according to The Wall Street Journal. As a ...
Berbay Marketing & PR