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Law Firm Marketing

Become a Better Legal Marketer
Being a legal marketer means constantly proving your value and finding creative ways to expand your firm’s reputation. It’s not an easy job and th...
Media’s Impact on High-Profile Litigation
High-stakes litigation plays out in the media as much as it does in the courtroom. Celebrity and high-profile trials can create a media frenzy, or if ...
7 Strategic Ways to Step Up Your Media Relations Game
At any given moment, thousands of public relations pros are competing for the attention of busy reporters. So, how do you make your pitches and press...
Associates Retention
Close to half of associates leave their first firm after just three years – according to the National Association for Law Placement Foundation. Lawy...
Video Marketing
Studies show that of all the various platforms used by law firms for marketing purposes, the modality most likely to grow in popularity is video marke...
Millennial Myths
Whether it’s for spending too much money on avocado toast or for “killing off” yet another industry, millennials are in the news all the time. W...
Media Relations Game
Journalists are really outnumbered. There are far fewer reporters today than there were 15 years ago. In fact, some estimate that 50 percent of newsro...
website videos
In a recent survey, 80 percent of marketers agreed that when they added video to their website, it increased the amount of time visitors spent on the ...
news coverage
Wondering why your law firm isn’t getting the same media attention as competitors? The reality is that reporters don’t always interview lawyers wh...
Berbay Marketing & PR

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