To Outsource Your Marketing/PR or Not…
August 25, 2017
When we are speaking with prospective clients, we answer a lot of questions. But undoubtedly, one we hear a lot is, “Why should we hire Berbay when ...
What the State Bar’s New Ethics Opinion Means for Your Law Blog
February 7, 2017
The State Bar of California’s new ethics opinion finally addresses a fuzzy issue: whether attorney blogs are considered advertising. The B...
As time goes on, law firms are experiencing more and more of a flattening in the demand for legal services while costs continue to rise. Yet, interest...
A conference that offered information to help lawyers change the way they manage their law firm started, interestingly, with an observation on how muc...
A panel of general counsel talking about their likes and dislikes is a big draw, but, if you’ve listened to several of them, you’ve probably found...
What Do General Counsel Need?
April 9, 2014
Positioning your firm as a desirable option for in-house counsel is a craft in its own right. Further, actually wrangling new business is a major mile...
Measuring Your In-House Counsel’s Value
March 7, 2014
The annual Marketing Partner Forum, held in Naples, Florida, brought together managing partner, marketing partners and senior business development pro...
10 Simple Rules for Your Firm’s Blog
January 15, 2013
The true marketing potential of blogs is often overlooked in favor of social media sites and search engine rankings. Yet blogs can be an invaluable to...
How old is too old?
November 7, 2012
A colleague passed out an award reprint at a networking event after giving a presentation about his services. While it was a nice reprint – his face...
