Business Development.

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Business Development Marketing Media
July 13, 2010

Leverage or Lose It

When we propose to our professional services clients that they place a bylined article in an industry or professional publication,…

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Advertising Business Development Marketing Media
June 24, 2010

Frequency vs. Reach

One of our clients, a professional services provider, was considering spending a lot of money on an ad in a…

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Business Development Client Communication Marketing
May 21, 2010

Does Your Logo Need a Refresh?

Several clients and prospective clients have come to us recently with the notion of redesigning their current firm “look” to…

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Business Development Marketing
May 13, 2010

When Tough Means Confident

When I recently met with two senior-level professionals from a prospective client firm, one of them stated that a certain…

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Business Development Marketing
May 3, 2010

JELL-O Marketing

Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s…

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Business Development Client Communication Marketing
April 7, 2010

The Return on Responsiveness

We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a…

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Business Development Marketing
March 26, 2010

Marketing for All Ages

A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at…

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Business Development Marketing
March 16, 2010

An Education in Marketing

Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed…

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