Branding

Five Tried-and-True Tips to Make Your Real Estate Twitter Profile More Engaging
September 18, 2017
More than half of Twitter’s 317 million users have discovered a new business through the platform, and 94 percent of users plan to purchase a produc...
Law Firm Marketers’ Longevity: 4 Reasons It Matters to Law Firms
September 5, 2017
In the past few months, I’ve met many law firm marketing directors who have been with their firms 3, 5, 7 years and more. This underscores the signi...
Best-in-Breed Website Bios
June 23, 2017
You have about eight seconds and 150 characters for your prospects to decide if they are going to continue reading your attorney biography or click to...
VR for Marketing: Keep Your Finger on the Pulse
June 21, 2017
There’s so much buzz around the world of virtual reality (VR), and industries such as hospitality, tourism, real estate, entertainment and sports ar...
From the “4Ps” to the “4Es”: Why Luxury Marketers Need a Different Formula
May 30, 2017
Whether you are working in the marketing industry or just took one Marketing 101 class, everyone has heard of the 4Ps of marketing – product, price,...
Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
The Building Blocks of a Business
January 11, 2017
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme...
Five Essential Tips for Getting the Most Out of Your Online Profiles
October 10, 2016
If you’ve ever Googled your firm, you’ve probably seen it listed on a number of directories and review websites like Yelp, Super Lawyers, AVVO and...
Pokemon Go gamification
Pokémon Go and the Gamification of Real Life
October 3, 2016
Now that the furor surrounding the popular augmented-reality game Pokémon Go has somewhat died down since its July release, we have a chance to step ...
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