Branding

Best-in-Breed Website Bios
June 23, 2017
You have about eight seconds and 150 characters for your prospects to decide if they are going to continue reading your attorney biography or click to...
VR for Marketing: Keep Your Finger on the Pulse
June 21, 2017
There’s so much buzz around the world of virtual reality (VR), and industries such as hospitality, tourism, real estate, entertainment and sports ar...
From the “4Ps” to the “4Es”: Why Luxury Marketers Need a Different Formula
May 30, 2017
Whether you are working in the marketing industry or just took one Marketing 101 class, everyone has heard of the 4Ps of marketing – product, price,...
Influencer Marketing – What It Is and Dos and Don’ts
March 20, 2017
Influencer marketing is a great way to reach a captive audience and leverage the trust that influencers instill in their followers. Wait…what? Influ...
The Building Blocks of a Business
January 11, 2017
At a recent Turnaround Management Association (TMA) Breakfast Leadership Series event, Richard G. Reinis, the CEO and General Counsel of Krispy Kreme...
Five Essential Tips for Getting the Most Out of Your Online Profiles
October 10, 2016
If you’ve ever Googled your firm, you’ve probably seen it listed on a number of directories and review websites like Yelp, Super Lawyers, AVVO and...
Pokemon Go gamification
Pokémon Go and the Gamification of Real Life
October 3, 2016
Now that the furor surrounding the popular augmented-reality game Pokémon Go has somewhat died down since its July release, we have a chance to step ...
Olympic gold medal
Going for Gold: Social Media Lessons to Learn from Olympic Athletes
September 23, 2016
The summer Olympics and Paralympics may be over, but that doesn’t mean we can’t learn a thing or two from them. Here are a few social media market...
The Art of Working with the Media Involves Plenty of Work
August 12, 2016
Public relations professionals ardently wish that PR were more science than art so that it could be easily predicted. The truth is, though, that PR is...
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