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I took a family member into a local outpatient surgery center this week. As we stepped out of the elevator, the first thing that jumped out at me was ...
When I recently met with two senior-level professionals from a prospective client firm, one of them stated that a certain marketing tactic doesn’t w...
JELL-O Marketing
May 3, 2010
Think about plunging your hand into a large bowl full of JELL-O and trying to grasp hold of some. It’s impossible to get hold of because it just sli...
We provide marketing and public relations services to a successful regional consulting firm. One of the partners has been a key rainmaker and a drivin...
A lawyer-client in her mid-fifties has been practicing for three decades.  She is a successful litigator and a partner at an established firm, but ha...
Last week, in two separate meetings to discuss law firm marketing I met with very successful trial lawyers who attributed a portion of their success t...
Why Set Google Alerts?
January 20, 2010
How do you stay up-to-date on the latest trends in your industry? What are people saying about you and your firm? To answer these questions, set up a ...
Holiday cards can be an effective marketing tool—if they’re done right. The ones that leave a lasting impression on me are cards where someone has...
Why Branding Works
December 7, 2009
I saw a terrific example of why branding works on my recent vacation in Australia.  Burger King is named Hungry Jack’s there. When BK decided to es...
Berbay Marketing & PR

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